🚀 AI is transforming advertising, and in this episode, we dive deep into how digital out-of-home (DOOH) advertising is changing the game. My guest, Dagny Lacka, founder of Flow City, explains how her company is using AI, foot traffic analytics, and real-time bidding to make billboard advertising as dynamic and targeted as online ads. No more two-week static campaigns—now brands can target the right people, at the right time, in the right place. 🎯 What You’ll Learn: ✅ How AI is revolutionising outdoor advertising ✅ The power of real-time ad buying & precision targeting ✅ How challenger brands are using AI to take on big advertisers ✅ The future of DOOH advertising—from 3D billboards to hyperlocal campaigns 🔥 Whether you’re in marketing, AI, or just curious about how technology is reshaping the industry, this episode is packed with insights you don’t want to miss. 🎧 Tune in now! SHOW NOTES: ⏳ [00:00] Introduction • Charles welcomes Dagny Lacka, founder of Flow City. • Today’s topic: How AI is transforming the digital out-of-home (DOOH) advertising industry. ⏳ [01:30] What is Digital Out-of-Home Advertising? • DOOH is modern outdoor advertising using digital billboards instead of static posters. • Ads can now be traded in real time, rather than booked in weeks-long slots. • More flexibility and precision targeting for advertisers. ⏳ [04:15] How Flow City is Changing the Game • Flow City connects AI, foot traffic data, and ad space to help brands buy smarter and target better. • Real-time audience insights: Ads are served when the right people are present. • Example: A tech brand targeting London professionals can buy space at peak commute hours in key locations. ⏳ [08:30] Dagny’s Journey: From Journalism to AI & Advertising • Started in TV advertising, later shifted into digital outdoor advertising. • Founded Flow City to make advertising more data-driven and accessible. • Early challenges: Moving from retail analytics to smart city-driven ad placements. ⏳ [12:00] AI & Footfall Analytics in Advertising • Predicting audience movement in cities using AI. • Why traditional retail analytics didn’t work, but DOOH was a perfect match. • Dynamic content: Tailoring ads in real-time based on location and audience type. ⏳ [16:30] The Pandemic Pivot: Turning Crisis into Growth • COVID-19 shut down outdoor advertising, leaving Flow City in crisis. • The tech team used the downtime to develop better automation. • Breakthrough moment: Secured direct access to premium ad networks, unlocking major growth. • New model: Clients only pay for ads when they are actually seen, reducing risk. ⏳ [21:00] AI’s Role in Pricing & Campaign Optimization • AI helps brands find the best locations at the best prices. • Avoiding high-cost ad slots by identifying when advertising competition is lower. • Strategic ad buying: Instead of running for two weeks, brands can spread ads over months for better impact. ⏳ [25:15] Challenger Brands vs. Big Advertisers • Big brands are slow to adopt change, while small brands use AI to disrupt the market. • Case study: A challenger brand outperformed an industry leader, which eventually went into administration. • Startups and new brands can now compete with industry giants using targeted, affordable ad placements. ⏳ [30:00] How Flow City Works for Clients • AI analyzes audience behavior and suggests optimal ad placements. • Example: Instead of random billboards across London, the system targets a specific group repeatedly for higher impact. • Smart pricing: Ads are placed where they cost less but still reach the right people. ⏳ [34:00] The Future of Digital Out-of-Home Advertising • 3D digital ads & transparent screens are the next big innovations. • Hyperlocal targeting: Global brands are now customizing ads per city and even per neighborhood. • AI is improving real-time engagement in advertising, making campaigns more interactive. ⏳ [37:30] Startup Challenges & The London VC Scene • London’s VC market is risk-averse, making it harder for startups to secure funding. • Many European startups end up raising money in the US or Asia. • Flow City grew by focusing on profitability instead of chasing VC funding. ⏳ [40:00] Final Thoughts & Closing • Flow City’s mission: Help challenger brands take market share from incumbents. • The future: Expanding to more markets, helping millions of businesses run smarter ad campaigns.

The tech industry loves to talk about disruption, innovation, and the next big thing—but what about the one algorithm we still struggle to solve? Ourselves. In this episode of TechBurst Talks, we’re shifting gears. No hype, no buzzwords—just a raw, honest conversation about life, purpose, and what truly matters beyond the boardroom. Joining me is Uma Thana Balasingham, a former tech leader turned purpose-driven entrepreneur. She’s navigated massive career shifts, personal reinvention, and the kind of introspection that most of us avoid. We dive into the Hoffman Process, a transformative experience that forces you to look inward, break old patterns, and unlock what’s truly holding you back. Why do high achievers—people who seem to have it all—feel stuck? And more importantly, how do we get unstuck? Let’s get into it. 01:15 Uma’s journey of Self Discovery through the Hoffman Process 07:56 Introducing solitude in your life 11:40 The Corporate Perception of Self Help: “Are you OK” versus “Investing in yourself” 14:30 Uma’s new venture ELEVATE - and her first three startups 21:40 Why Now? What led Uma down the path of Self Discovery? 25:00 How this journey helped ease her transition from tech industry leader to purpose-driven entrepreneur 40:40 Uma’s journey to financial stability and independence 45:00 Five Year Outlook: What will success look like? 49:30 Why “How are you?” is now one of the most interesting questions someone can ask Find out more about Uma: LinkedIn: https://www.linkedin.com/in/umathana/ Instagram: @rawwithuma @umathana1 YouTube: https://www.youtube.com/@RAWwithUMA Find out more about ELEVATE: https://www.elevateasia.org/ LinkedIn: https://www.linkedin.com/company/elevateasia LinkedIn: https://www.linkedin.com/company/elevate-the-business Instagram: @elevateasiaorg Find out more about the Hoffman Process Facebook: https://www.facebook.com/HoffmanCentre/

In this episode of the TechBurst Talks podcast, host Charles interviews Gerhard Loots, CEO of Kallipr. Gerhard discusses his transition from running the IoT business at Telstra, Australia’s largest telecoms operator, to a startup environment, his current role at Kallipr and the company's innovative IoT solutions. He elaborates on Kallipr’s unique approaches to sensor technology, total cost of ownership, and real-world applications in industries like rail and water management. The conversation also touches on global IoT market trends, including the rise of India as a tech superpower and the impact of satellite connectivity. Gerhard shares personal anecdotes and offers a glimpse into his future vision for Kallipr, emphasising digitising infrastructure and leveraging AI for efficient data management. 00:40 Welcome Back, Gerhard Loots! 00:48 Career Transition: From Telstra to Kallipr 02:40 Introducing Kallipr 03:51 Competing in the Global Market 04:52 Focus on Total Cost of Ownership 06:35 Real-World Use Cases and Success Stories 11:00 Fun with B2B Marketing 13:30 Future Plans for Kallipr 19:00 Industry Insights and Market Trends 32:40 Personal Stories and Fun Questions 38:00 Closing Remarks and Farewell Follow Kallipr: LinkedIn: https://www.linkedin.com/company/kallipr/ YouTube: https://www.youtube.com/@Kallipr Kallipr’s entertaining B2B videos (about time someone made tech fun!) Edge Battery Change video https://youtube.com/shorts/oMDikM3Wi24?si=cglkUMVEoHYsU5hC Radar Tech Demo: Scientific Beer Evaluation https://youtu.be/PE_QsYIxy18?si=Gu7KJDBNSLmkD1rz How we IP68 Test Our IoT Devices https://youtu.be/xj5NWMu9D0g?si=JQn_ocLXD29YoUmH 20 Year Battery Life https://youtu.be/Jybt_4eC91M?si=JVCK1l94MYf1GsUm @Kallipr @charlesreedanderson #IoT #TechInnovation #Kallipr #DigitalTransformation #Sensors #SmartTechnology #Industry40 #Manufacturing #TechLeadership #BatteryLife #DeploymentEfficiency #Maintenance #AustralianMade #Industry40 #IndustrialIO #Startup#LEOSat #NTN #AI, #SmartTechnology #ArtificialIntelligence #Kallipr #TotalCostOfOwnership #SensorTechnology #HumanOutcomes #RailManagement #WaterManagement #SatelliteConnectivity #GlobalIoTTrends #IoTSolutions #InfrastructureDigitisation #EdgeComputing #BatteryLife #BusinessTalks #B2BMarketing #IndustryInsights

B2B Marketing Without the Bullsh*t: Creativity, Brand & Staying Real Marketing in tech is evolving fast—so how do you stand out, stay relevant, and keep it real? In this episode of TechBurst Talks, I sit down with Jon Buckthorp—Commercial Director at Differentiated, founder of Jon B Studios, and a guy who’s done it all in tech & marketing. We get into: ✅ How creativity is the secret weapon in B2B marketing ✅ The no-BS way to build a personal brand that actually works ✅ The biggest pitfalls in tech marketing today (and how to avoid them) ✅ Why authenticity is the ultimate competitive advantage And of course, some personal reflections on career choices, success, and what really drives happiness. 🎧 Listen in for an unfiltered take on the future of B2B marketing. #Marketing #B2B #Branding #Authenticity #TechBurstTalks 01:15 Welcome to TechBurst Talks with Jon Buckthorp 02:05 Jon's Journey in Tech and Marketing 04:00 The Birth of a Portfolio Career 05:10 Inside Differentiated: Creativity in B2B Marketing 06:36 Jon B Studios: Influencer Marketing Redefined 08:15 Challenges and Triumphs of Personal Branding 17:40 The Women's Sports Alliance: Promoting Women in Sports 19:45 Future Goals and Aspirations 21:30 B2B Tech Marketing: The Good, The Bad, and The Creative 22:50 Deliberate Marketing Strategies 23:33 B2B Marketing Success Stories 26:35 Challenges in 5G Marketing 28:20 Innovative Marketing Approaches 33:25 Personal Reflections and Career Advice 36:05 Fun and Personal Questions 41:40 Closing Remarks Find out more: Differentiated https://www.differentiated.co.uk/ https://www.linkedin.com/company/differentiated/ Download Differentiated’s “Art and Science Research Report” https://documents.differentiated.co.uk/art-and-science/2024/ Women's Sports Alliance https://www.wsportsalliance.com/ https://www.linkedin.com/company/wsportsalliance Follow Jon Buckthorp https://www.linkedin.com/in/jonbuckthorp/ https://x.com/Buckee http://buckee.bsky.social/

Samsung’s AI Playbook: Smarter Tech, Stronger Security AI is redefining the smartphone experience—but how does it actually work in the real world? In this episode of TechBurst Talks, I sit down with Ian Chong from Samsung Electronics to explore: ✅ Samsung’s latest AI innovations, including Galaxy AI ✅ Game-changing features like Circle to Search & Live Translate ✅ How AI is transforming industries like law enforcement & retail ✅ Why on-device AI is key for security & speed And because tech isn’t everything, we also chat about Ian’s coffee obsession, his quirky sock collection, and what’s next for AI in Samsung devices. 🎧 Tune in for a no-BS, inside look at AI’s impact on mobile. #Samsung #GalaxyAI #AI #TechBurstTalks #OnDeviceAI Show Notes: 00:45 Welcome to Tech Burst Talks 01:00 Introducing Ian Chong and His Role at Samsung 01:35 AI Innovations in Samsung Smartphones 02:13 Galaxy AI Features in Action 04:25 Live Translate and Business Features 08:00 Samsung’s Security Measures 10:49 Rugged Devices for Various Industries 13:27 Customer Insights on AI 16:58 Samsung’s Open Ecosystem and Partnerships 21:45 Enhancing Experiences with AI 22:21 Addressing AI Skepticism 24:25 The Power of Hyper-Connected Devices 25:38 Future of AI and Gen AI 26:44 AI in Retail and B2B Applications 29:36 Transformative AI in Healthcare 31:20 Personal Addictions: Coffee and Crazy Socks 36:18 Reflections and Future Aspirations 38:29 Final Thoughts and Farewell

Telecom’s Future: AI, Innovation & The Real Challenges The telecom industry is evolving fast—but are we keeping up? In this episode of TechBurst Talks, I sit down with telecom veterans Chris and Rob to cut through the noise and get real about: ✅ The impact of AI on networks, costs & efficiency ✅ Why inclusive design matters in telecom ✅ How operators can balance cost vs. customer experience ✅ The rising demand for compute power & what it means for telcos From connectivity to competition, we unpack the biggest challenges and opportunities shaping the future of telecom. 💡 If you want real insights, not industry fluff, this episode is for you. 🎧 Tune in now! 00:00 Welcome to TechBurst Talks 01:34 Meet Chris and Rob 03:17 Global Telecom Trends 07:32 Challenges in the Telecom Industry 11:33 Telcos and the Competitive Landscape 30:56 The Future of IoT in Telecom 33:05 The Role of Wholesale in Telecoms 33:47 Lessons from Other Industries 34:39 Economic Evolution and Value Chains 36:18 Structural Changes in Telecoms 38:23 Impact of AI on Telecoms 40:42 Challenges and Opportunities with AI 52:58 Future of Telecoms: 6G and Beyond 01:02:19 Collaboration and Innovation in Telecoms 01:03:02 Concluding Thoughts and Future Outlook

Cutting Through the AI Hype – No Jargon, Just Clarity AI buzzwords are everywhere—LLM, ML, DL, RAG, ChatGPT, Custom GPT, NLP—but do we actually understand what they mean? In this episode of TechBurst Talks, we strip away the complexity and make AI accessible, practical, and bullshit-free. I’m joined by Bernard Leong, an AI expert who thrives on theory, while I take a hands-on, real-world approach. Together, we: ✅ Decode AI jargon without the fluff ✅ Explain why these buzzwords actually matter ✅ Break down AI trends in a way that anyone can grasp If you’re drowning in AI terminology—whether you’re an industry pro or just trying to keep up—this episode is your lifeline. 🎧 Tune in and let’s bring clarity to the chaos. #AI #NoBS #TechBurstTalks #demystifyingai Show Notes Guest Introduction & Background (00:02 - 02:05) - The guest, Bernard Leong, has a PhD in theoretical physics from Cambridge and has worked in AI-related fields for years. - His experience spans machine learning in genomics, corporate AI projects, and roles at Airbus, Amazon Web Services (AWS) , and now his AI startup, Dorje.AI. Defining Artificial Intelligence (03:13 - 04:20) - AI simulates human intelligence, including learning, reasoning, and self-correction. - Machine learning (ML) enables AI to predict outcomes, like distinguishing a cat from a non-cat or recognizing traffic lights. Big Data vs. AI (04:20 - 05:26) - Big Data involves collecting, processing, and organizing vast amounts of data. - AI utilizes structured Big Data to generate insights and predictive outcomes. - Only 10% of companies are truly ready for AI due to data silos. Machine Learning vs. Deep Learning (07:53 - 09:49) - Machine learning allows computers to learn patterns and improve over time. - Deep learning, a subset of ML, uses neural networks to process vast amounts of data quickly (e.g., real-time traffic light recognition). Generative AI & Large Language Models (09:49 - 13:21) - Generative AI (Gen AI) creates content (text, images, audio, video) using large language models (LLMs). - The breakthrough came from Google’s 2017 paper, Attention Is All You Need. - Tools like ChatGPT have democratised AI, making it accessible beyond academia and tech companies. Real-World AI Applications (15:28 - 20:49) - AI tools like ChatGPT, Microsoft Copilot, Notion, and Canva improve productivity. - AI-driven video and audio editing (e.g., Descript) automate tasks like transcription and filler-word removal. - AI-powered legal assistants and enterprise AI tools are reshaping industries. Custom GPTs & Retrieval-Augmented Generation (RAG) (24:07 - 29:40) - Custom GPTs let businesses build AI assistants tailored to their knowledge base (FAQs, policies, legal docs). - RAG enhances AI by pulling accurate, real-time data from structured sources, reducing errors (e.g., Air Canada chatbot fiasco). Risks & Ethical Concerns in AI (35:09 - 38:50) - AI is often a "black box," making it hard to interpret its decision-making. - Federated learning allows AI models to be trained on user data while maintaining privacy. - Ethical concerns include misinformation, bias, and over-reliance on AI-driven decision-making. AI’s Impact on Jobs & Future Trends (42:36 - 53:52) - AI is shifting work from repetitive tasks to creative problem-solving. - Software development is becoming commoditised due to AI-powered coding. - Companies are exploring smaller AI models that run on personal devices rather than cloud-based models. Enterprise AI & ERP Transformation (51:40 - 57:27) - AI can streamline Enterprise Resource Planning (ERP) by breaking down data silos and automating workflows. - AI’s role in mission-critical systems (e.g., Airbus’ autonomous landing systems) highlights the need for human oversight. - The discussion wraps up with reflections on making AI more accessible to general audiences.