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CRA Videos

🎥TBT406 The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE
42:33

🎥TBT406 The ART & SCIENCE of B2B Marketing: Delivering what Buyers VALUE

In this episode of the TechBurst Talks podcast, host Charles chats with Jon Buckthorp, the commercial director of Differentiated and founder of Jon B Studios. They discuss Jon's extensive career in technology and marketing, which began at Vodafone and evolved into a diverse portfolio that includes a marketing agency, a content studio, and a role as a board advisor for the Women's Sports Alliance. Jon shares insights on the importance of combining creativity with business-to-business marketing, overcoming challenges in building a personal brand, and the significance of maintaining authenticity. They also delve into the potential and pitfalls of B2B marketing in the tech sector, and Jon's aspirations for the future. The conversation touches on personal reflections, career choices, and the drivers of happiness and success in the professional landscape. 01:15 Welcome to TechBurst Talks with Jon Buckthorp 02:05 Jon's Journey in Tech and Marketing 04:00 The Birth of a Portfolio Career 05:10 Inside Differentiated: Creativity in B2B Marketing 06:36 Jon B Studios: Influencer Marketing Redefined 08:15 Challenges and Triumphs of Personal Branding 17:40 The Women's Sports Alliance: Promoting Women in Sports 19:45 Future Goals and Aspirations 21:30 B2B Tech Marketing: The Good, The Bad, and The Creative 22:50 Deliberate Marketing Strategies 23:33 B2B Marketing Success Stories 26:35 Challenges in 5G Marketing 28:20 Innovative Marketing Approaches 33:25 Personal Reflections and Career Advice 36:05 Fun and Personal Questions 41:40 Closing Remarks Find out more: Differentiated https://www.differentiated.co.uk/ https://www.linkedin.com/company/differentiated/ Download Differentiated’s “Art and Science Research Report” https://documents.differentiated.co.uk/art-and-science/2024/ Women's Sports Alliance https://www.wsportsalliance.com/ https://www.linkedin.com/company/wsportsalliance Follow Jon Buckthorp https://www.linkedin.com/in/jonbuckthorp/ https://x.com/Buckee http://buckee.bsky.social/
🎥TBT405 SAMSUNG'S GALAXY AI: Exploring Innovation, Security and AI on the Smartphone (video podcast)
42:17

🎥TBT405 SAMSUNG'S GALAXY AI: Exploring Innovation, Security and AI on the Smartphone (video podcast)

In this episode of the Tech Burst Talks podcast, Ian Chong from Samsung Electronics discusses his role in the mobile B2B team, covering Southeast Asia, Australia, and New Zealand. Ian introduces Samsung's latest AI innovations, including Galaxy AI, AI capabilities on smartphones, and features like 'Circle to Search' and 'Live Translate.' He dives into the practical uses for these technologies in various sectors, such as law enforcement and retail. Ian also shares insights into the integration of AI with Samsung's secure Knox platform and the importance of on-device AI for security and speed. Additionally, Ian talks about his personal interests, including his love for coffee and his collection of quirky socks, wrapping up with a light-hearted discussion on future technological trends and personal anecdotes. Show Notes: 00:45 Welcome to Tech Burst Talks 01:00 Introducing Ian Chong and His Role at Samsung 01:35 AI Innovations in Samsung Smartphones 02:13 Galaxy AI Features in Action 04:25 Live Translate and Business Features 08:00 Samsung’s Security Measures 10:49 Rugged Devices for Various Industries 13:27 Customer Insights on AI 16:58 Samsung’s Open Ecosystem and Partnerships 21:45 Enhancing Experiences with AI 22:21 Addressing AI Skepticism 24:25 The Power of Hyper-Connected Devices 25:38 Future of AI and Gen AI 26:44 AI in Retail and B2B Applications 29:36 Transformative AI in Healthcare 31:20 Personal Addictions: Coffee and Crazy Socks 36:18 Reflections and Future Aspirations 38:29 Final Thoughts and Farewell
🎥TBT404 DEMYSTIFYING AI: Simplifying Complex Terms for Everyday Use
58:45

🎥TBT404 DEMYSTIFYING AI: Simplifying Complex Terms for Everyday Use

In this episode of TechBurst Talks, we’re taking on the challenge of demystifying AI and breaking down the overwhelming flood of buzzwords. You’ve heard them before—AI, ML, DL, LLM, SLM, RAG, ChatGPT, Custom GPT, NLP—the list goes on. Our goal is to make these terms accessible and easy to understand, no matter your background. I’m thrilled to be joined by Bernard Leong, an expert in the field. What makes this episode special is that Bernard and I approach learning differently. Bernard is a theoretical learner, able to grasp complex concepts with ease. On the other hand, I’m more of a kinesthetic learner—I need to see how these terms apply in the real world, rather than just understanding the theory. Together, we’ll cover the essential AI buzzwords and trends, with something for everyone. Whether you’re on the cutting edge of AI or just trying to get a handle on the jargon, this episode will bring clarity to the chaos. 01:00 Welcome and Introduction to AI 01:26 Bernard Leon's Background and Expertise 04:30 Understanding Artificial Intelligence 05:10 Big Data vs. Artificial Intelligence 06:29 Machine Learning and Deep Learning Explained 10:23 Generative AI: The Game Changer 17:30 Real-World Applications of AI 21:56 AI in Everyday Life and Business 31:14 The Evolution of Wind Turbine Maintenance 32:50 ChatGPT Revolutionises Data Cleaning 34:21 Ethical Considerations in AI 37:09 Federated Learning and Privacy 38:47 AI's Impact on Jobs and Productivity 44:49 Future Trends in AI 49:48 Challenges in AI Adoption 51:57 Introducing Dorje.ai 55:24 Final Thoughts and Advice on AI
TB402 IoT REIMAGINED: Practicality over Promises
38:58

TB402 IoT REIMAGINED: Practicality over Promises

In this episode of the TechBurst Talks podcast, host Charles interviews Gerhard Loots, CEO of Kallipr. Gerhard discusses his transition from running the IoT business at Telstra, Australia’s largest telecoms operator, to a startup environment, his current role at Kallipr and the company's innovative IoT solutions. He elaborates on Kallipr’s unique approaches to sensor technology, total cost of ownership, and real-world applications in industries like rail and water management. The conversation also touches on global IoT market trends, including the rise of India as a tech superpower and the impact of satellite connectivity. Gerhard shares personal anecdotes and offers a glimpse into his future vision for Kallipr, emphasising digitising infrastructure and leveraging AI for efficient data management. 00:40 Welcome Back, Gerhard Loots! 00:48 Career Transition: From Telstra to Kallipr 02:40 Introducing Kallipr 03:51 Competing in the Global Market 04:52 Focus on Total Cost of Ownership 06:35 Real-World Use Cases and Success Stories 11:00 Fun with B2B Marketing 13:30 Future Plans for Kallipr 19:00 Industry Insights and Market Trends 32:40 Personal Stories and Fun Questions 38:00 Closing Remarks and Farewell Follow Kallipr: LinkedIn: https://www.linkedin.com/company/kallipr/ YouTube: https://www.youtube.com/@Kallipr Kallipr’s entertaining B2B videos (about time someone made tech fun!) Edge Battery Change video https://youtube.com/shorts/oMDikM3Wi24?si=cglkUMVEoHYsU5hC Radar Tech Demo: Scientific Beer Evaluation https://youtu.be/PE_QsYIxy18?si=Gu7KJDBNSLmkD1rz How we IP68 Test Our IoT Devices https://youtu.be/xj5NWMu9D0g?si=JQn_ocLXD29YoUmH 20 Year Battery Life https://youtu.be/Jybt_4eC91M?si=JVCK1l94MYf1GsUm @Kallipr @charlesreedanderson #IoT #TechInnovation #Kallipr #DigitalTransformation #Sensors #SmartTechnology #Industry40 #Manufacturing #TechLeadership #BatteryLife #DeploymentEfficiency #Maintenance #AustralianMade #Industry40 #IndustrialIO #Startup#LEOSat #NTN #AI, #SmartTechnology #ArtificialIntelligence #Kallipr #TotalCostOfOwnership #SensorTechnology #HumanOutcomes #RailManagement #WaterManagement #SatelliteConnectivity #GlobalIoTTrends #IoTSolutions #InfrastructureDigitisation #EdgeComputing #BatteryLife #BusinessTalks #B2BMarketing #IndustryInsights
TBT402 What's Next for Kallipr?
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TBT402 Pushing TCO vs Tech
00:59
TBT401 How Do You Find Me Time
00:46
TBT401 Uma's ELEVATE Ambition
00:55
TBT401 What is the Hoffman Process
01:00
TBT401 Advice for People in a Rut
00:59
TBT401 Changing Your Life
00:47
TBT401 Let's Talk About Life
00:32
TBT401 Self Reflection is Undervalued
00:49
TBT402 What's Next for Kallipr?
01:00

Internet of Things  |  Smart Cities  PropTech  Digital Transformation |  5G  Artificial Intelligence  AR/VR  |  Innovation  |  VC & Startups  |  Future of Work

@2024 by Charles Reed Anderson

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