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CRA's BIO
CONSULTING
SERVICES
I HELP CLIENTS NAVIGATE THE INNOVATION ECOSYSTEM
MARKET ANALYSIS & INSIGHTS
Deliver actionable insights on industry and technology trends, conduct competitive analysis, define customer buying criteria, and capture end user needs and requirements.
I turn data
into direction.
PRODUCT & SOLUTION
STRATEGY
Uncover strategic portfolio gaps and growth
opportunities, assess vendors for partnership or acquisition potential, and decode the critical factors driving customer decisions.
I find what's missing –
and what's next.
GO-TO-MARKET
STRATEGY
Shape solution positioning strategy, build sales enablement, and develop outcome-focused marketing that translates complex tech into real-world impact.
I help simplify
your story.
ECOSYSTEM
ENGAGEMENT
Keynote at major industry events, author thought leadership that drives industry conversations, and forge strategic partnerships across innovation ecosystems.
I shape the conversation – and connect the right players
CONSULTING CASE STUDIES
Authored and co-branded the “Smart Cities Success: Connecting People, PropTech & Real Estate” white paper, distributed across Asia-Pacific and globally to position JLL at the forefront of urban innovation strategy.
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THE REPORT
Advised Bosch Digital’s senior management and M&A team on strategic investments and acquisition targets, screening 1,000+ Asia-Pacific startups and SMEs for cultural fit, strategic alignment, and real market opportunity.
Hired to advise select telco operators on 5G, IoT and value-added services, led a joint Nokia-M1 pitch to the Singapore government to transform Sentosa Island into a national 5G testbed.
Retained for 4.5 years as a trusted advisor to the
C-suite — guided GTM strategy across eSIM, LPWAN, and IoT. Delivered competitive intelligence and strategic counsel to help navigate a rapidly shifting connectivity landscape.
CONSULTING TESTIMONIALS
CRA CONSULTING FAQ
Straight answers on where I consult, how I work,
and why clients trust me to cut through the tech hype.
WHAT AREAS DO YOU CONSULT IN?
I work across industries where hype often outruns reality —
bringing strategy, execution, and ecosystem insights together.
IoT — Go-to-market strategy, identifying real solutions, scaling deployments, and building partner ecosystems.
Smart Cities — Driving initiatives that matter: innovation ecosystems, citizen engagement, and citywide impact (not just flashy dashboards).
PropTech — Helping real estate firms leverage AI, automation, and smart building tech to transform user experiences and optimise operations.
5G & Telecoms — From IoT and LPWAN to private networks and go-to-market plays. Cutting through the noise to focus on where telcos can monetise today.
Sustainability — Advising organisations on how to turn sustainability goals into tangible initiatives that drive both impact and accountability.
Innovation Ecosystems — Connecting startups, corporates, governments, investors, and tech players to build collaborative, scalable ecosystems that deliver growth.
HOW IS YOUR APPROACH DIFFERENT?
I connect the dots across the entire ecosystem.
My clients span the supply side (vendors, operators, solution providers),
the demand side (enterprises, cities, end-users),
and the policy & regulatory side (governments, regulators).
I also work with investors, giving me a 360° perspective
that lets me spot opportunities and risks others miss.
WHAT TYPES OF CLIENTS DO YOU WORK WITH?
I’ve advised senior decision-makers across telecoms, technology, real estate,
city governments, investors, and Fortune 500 enterprises.
My role is to strip away the hype, clarify the complexity, and deliver actionable strategies.
WHAT MARKETS / REGIONS DO YOU COVER?
I recently relocated to Amsterdam after 15 years in Singapore.
As a result, my clients span Asia-Pacific, Europe, the Middle East, and the US.
Every region has its own dynamics — but the mission is the same:
cut through the noise, adapt to local realities, and deliver global impact.
MY CONSULTING PHILOSOPHY
Diverse in scope, consistent in approach:
I cut through the hype, tackle complex problems, and deliver clarity
across telecoms, IoT, PropTech, Smart Cities, AI, and more.